Relational Solutions Blog

Janet Dorenkott

Recent Posts

Trade Promotion Solutions for Better Retailer–Manufacturer Collaboration

Posted by Janet Dorenkott on Thu, Feb 22, 2018 @ 11:39 AM

Times are unprecedented. CPG companies need an unprecedented level of collaboration with retailers to continue to be relevant, and more importantly, grow. We’ve discussed how Private Label Threats to Shelf Space Require Stronger Retailer Collaboration, and now we’ll take a look at trade promotion solutions that can help you build stronger bonds between retailers and manufacturers.

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Should Social Media Sites Police Themselves?

Posted by Janet Dorenkott on Fri, Jun 9, 2017 @ 08:00 AM

 

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Topics: Big Data

The Ongoing Challenges with POS Data

Posted by Janet Dorenkott on Thu, Jun 8, 2017 @ 01:59 PM

For years, companies have been buying point solutions for retailer reporting without really understanding the benefits associated with the POS data they are getting and buying from both retailers and third party data providers. As long as they get their buyers what they want to see, they believe, they are doing their jobs.

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Topics: POSmart

Today's Consumers Are Shopping from the Beach!

Posted by Janet Dorenkott on Fri, May 27, 2016 @ 12:30 PM

Today's consumers can be shopping online, returning product at a store, filing a complaint from their home or researching products from a boat! The omnichannel is alive and well and manufacturers have to accommodate these realities.

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Topics: Demand Signal Repository, Omni-channel, CPG, Omnichannel, Omnichannel retail,

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